Marketing Principal - Digital Marketing & Lifecycle

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The Opportunity:Join the Commercial organization shaping how FedEx DataWorks goes to market. As Marketing Principal for Growth, you will be a senior marketing voice driving the demand engine and developing the product marketing messaging for supply chain intelligence.Your Mission:Your mission is to lead cross-functional alignment on product positioning and messaging, build compelling product and sales readiness content for partners and customers, and ensure our marketing investments translate into measurable business outcomes. You are the connective tissue between product, sales, and the market.What You'll Do:Lead go-to-market campaign development, launch execution, and post-launch optimization for Dataworks solutions.Develop and execute integrated go-to-market and lifecycle messaging across priority industries, buyer personas, and partner motions, including to-partner and thru-partner-to-customer communications.Own product marketing deliverables, including customized product messaging, customer- and partner-facing marketing assets, sales enablement materials, and sales readiness content that support demand generation, partner education and consideration, and sales throughout the buying journey.Support GTM promotions and incentives.Partner closely with Brand & Communications, Product, Business Development, and Sales to ensure cohesive launch planning, consistent market messaging, and to provide customer insights.Support marketing automation initiatives focused on customer journey optimization, campaign performance, lead nurturing, and marketing reporting.Who You Are:You have experience in B2B and B2C senior marketing roles- ideally in data, logistics, supply chain, or enterprise SaaS.Strong understanding of both B2B and B2C marketing motions, with an appreciation for creating a cohesive narrative across customer touchpoints and channels.Experience developing compelling content and messaging for enterprise and partner-focused B2B audiences.Familiarity with marketing automation platforms such as Adobe Marketo Engage, including A/B testing, campaign execution, lead nurturing, customer journey optimization, and performance reporting.Comfortable thriving in a startup-style environment with evolving priorities and the ability to balance planning with hands-on execution.Self-directed and comfortable working independently while maintaining alignment across multiple stakeholders.Highly collaborative with the ability to build strong cross-functional relationships.Excellent communication skills and the ability to leverage AI for greater efficiency.Minimum EducationBachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline.Minimum ExperienceYou have 7-12 years of progressive experience in B2B marketing, with significant time in a senior or lead capacity - ideally in data, logistics, supply chain, or enterprise SaaS.Domicile InformationThis position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.Business SummaryYour mission is to define how we grow. You will set the strategic direction for our go-to-market efforts, lead cross-functional alignment on positioning and messaging, and ensure our marketing investments translate into measurable business outcomes. You are the connective tissue between product, sales, and the market.Preferred Qualifications:Pay Transparency:The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the minimum and maximum range for all levels in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment.Pay:US Pay Range: $127,981 - $173,000Additional Details:Pay Transparency:The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire. In New Jersey, any compensable Security and Walk time will be paid to non-exempt/hourly employees at the state minimum wage.For details on our comprehensive benefits, clickhere .FedEx Dataworks is an Equal Opportunity Employer including, Vets/Disability.Know Your RightsPay TransparencyDataworks does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, Dataworks is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact DataworksTalentAcquisition@corp.ds.fedex.com.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...