Salesforce & Pardot Manager (Direct, Remote-United States)

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<br><p><span>Salesforce Platform & Pardot Manager</span></p><p><strong>Location:</strong> Remote (U.S.)<br><strong>Employment Type:</strong> Full-Time</p>About the Opportunity<p>We are seeking an experienced <strong> Salesforce Platform & Pardot Manager</strong> to lead the administration, optimization, and strategic evolution of a Salesforce ecosystem while managing Pardot (Marketing Cloud Account Engagement) initiatives. This role combines hands-on platform management with marketing automation expertise to support revenue-generating teams through scalable processes, automation, data integrity, and reporting.</p><p>The ideal candidate brings a strong background in Salesforce administration, Pardot management, and Revenue Operations within a B2B environment. This individual will work cross-functionally with Sales, Marketing, Customer Success, and Operations teams to improve efficiency, drive adoption, and deliver impactful business outcomes.</p><span>Key Responsibilities</span>Salesforce Platform & Marketing Automation<ul><li>Own and optimize the Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot (Marketing Cloud Account Engagement).</li><li>Administer and support multiple Pardot instances, including:<ul><li>Campaign architecture</li><li>Audience segmentation</li><li>Engagement programs</li><li>Lead scoring and grading</li><li>Marketing attribution</li></ul></li><li>Manage user support requests, troubleshooting, documentation, and platform training.</li><li>Drive platform adoption and continuous process improvements.</li></ul>Platform Architecture, Automation & Integrations<ul><li>Design and implement scalable Salesforce solutions using Flows, automation, validation rules, and AI-enabled capabilities.</li><li>Manage integrations across marketing and sales technology platforms to support lead management, campaign tracking, and data synchronization.</li><li>Identify opportunities to improve operational efficiency through automation and innovative technologies.</li><li>Ensure system scalability, reliability, and alignment with evolving business requirements.</li></ul>Data, Reporting & Analytics<ul><li>Establish and maintain data governance standards across Salesforce and Pardot.</li><li>Build and maintain dashboards, reports, and attribution models that provide actionable business insights.</li><li>Improve visibility into pipeline performance, forecasting, and revenue operations metrics.</li><li>Support data-driven decision-making across customer-facing teams.</li></ul>Cross-Functional Collaboration<ul><li>Partner with Sales, Marketing, Customer Success, and Operations stakeholders to align systems, processes, and reporting with business objectives.</li><li>Serve as the internal subject matter expert for Salesforce and Pardot.</li><li>Deliver training, best practices, and enablement resources to end users.</li><li>Balance ongoing support activities with strategic platform enhancements and optimization initiatives.</li></ul><span>Required Qualifications</span><ul><li>5+ years of Salesforce Administration experience.</li><li>2+ years of hands-on Pardot (Marketing Cloud Account Engagement) experience.</li><li>Strong expertise in Salesforce configuration, automation, and administration.</li><li>Experience with Sales Cloud and reporting/analytics capabilities.</li><li>Proven ability to manage both operational support and strategic projects.</li><li>Demonstrated experience leveraging AI technologies to improve:<ul><li>Process automation</li><li>Data quality and enrichment</li><li>Reporting and forecasting</li><li>Operational efficiency</li></ul></li></ul><span>Preferred Qualifications</span><ul><li>Experience in B2B SaaS or other high-growth technology environments.</li><li>Strong MarTech expertise, including Pardot campaign management, lead scoring, engagement programs, and Salesforce-Pardot integrations.</li><li>Experience with additional marketing automation platforms such as HubSpot or Marketo.</li><li>Familiarity with Apex or other programmatic Salesforce solutions.</li><li>Experience with business intelligence and analytics tools.</li><li>Knowledge of Salesforce AI capabilities, including Einstein, or comparable platforms.</li><li>Project management experience within Agile or Scrum environments.</li></ul><span>Certifications</span><p><strong>Required</strong></p><ul><li>Salesforce Certified Administrator</li></ul><p><strong>Preferred</strong></p><ul><li>Salesforce Advanced Administrator Certification</li></ul><span>Why Join?</span><p>This is an opportunity to make a significant impact by building and scaling critical Salesforce and marketing automation capabilities that support business growth. You'll collaborate with cross-functional teams, drive strategic initiatives, and leverage modern technologies, including AI, to improve processes and business outcomes.<br><br><br><br></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...